CMST 2C03 Lecture Notes - Lecture 3: H. G. Wells, Fredric Wertham, Mirror Neuron
16 Dec 2016
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Direct effects --------- indirect effects --------- limited effects ---------- active audiences. Behaviorism effects theory (hypodermic syringe model) = media stimulus followed by straightforward (audience) response to active audiences= use media to satisfy particular needs. Some will say no it"s all about audiences choosing what they want. To whom (cid:523)audience analysis(cid:524) with what effect (cid:523)effect analysis(cid:524) (cid:523)this captures every field of attempts to theorize what happens in communication processes. Classic analysis of the effects of propaganda communications studies) He mostly concentrated on audiences and effects. Commercial interests measure effectiveness of media as vehicles for advertising and publicity. Chain of communication model= who (control analysis) says. Assumes communicator always has intention to influence or persuade receiver, critiqued for this. Assumes communicator always has intention to influence or persuade receiver. -- questionable critique which is a little problematic and contradictory to the no conductance theory.
