CMST 1A03 Lecture Notes - Lecture 4: Mass Media, Mass Society, Rogers Centre
15 Sep 2016
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The transmission and transformation of information and meaning on a large scale no matter what speci c media may be involved, (p. 15) Overall def: transmission/transformation of meaning on a larger scale: production and dissemination of mass information and entertainment (traditional de nition, decentralized/diffused production, wide accessibility of info and entertainment. Tumblr, fan ctions, podcasts, text messaging, etc. Interactive exchange of information. message to a number of recipients. End up with: hybrid blending, shifting of old media as new media develop. Mass media: vehicles thought which mass communication takes place. One abstract can involve multiple types of media. New media emerged in the 90"s because of the internet. Technologies, practices, and institutions designed to facilitate broad precipitation. Or interactivity in information production and exchange (i. e. communication) on a mass scale (pg. Mass media any vehicle that conveys communication information on s large scale (p. 16)
