CMST 1A03 Lecture Notes - Lecture 4: Mass Society, Rogers Centre, Participatory Culture

• School: McMaster University
• Department: Communication Studies
• Course: CMST 1A03
• Professor: Christine Quail

Document Summary

*op ed assignment: use apa style on works cited. Last time: models of communication, laswell, social model, critical approach. Today: mass communication, media/mass media, convergence, new media, dimensions. Mass communication (old/traditional definition): large amounts of news/entertainment, large, traditional, corporate media. Tend to be the people creating mass media (traditional: centralized message, from 1 producer. Centralized voice going from one, to many: mass audience. Originates from contexts: industrialization (leads to) mass production, urbanization. People moving from agriculture areas to urban centres: mass society. Increasing amount of urbanized people living in the same area. Mass communication (new definition): the transmission and transformation of information/meaning on a large scale no matter what specific media may be involved (p. 15) . Trying to account for things such as our cell phones (phones are not mass communication, they are talking one-to-one) End up with: hybrid blending, shifting of old media as new media develop. Medium vs. media: difference: one is singular, one is plural, (sing. )