CMST 1A03 Lecture Notes - Lecture 9: Brand Equity, Slim Fast, Commodification
10 Apr 2016
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Document Summary
Families have to be a mom and a dad: spiked a lot of controversial and unacceptable beliefs, because of the heterosexual family (dark father, white mother) Its stupid to try and communicate the message of love through cereal: people are oten making more opposiional interpretaions, every act of interpretaion is controversial. Creates relaionship between products and consumers: brand idenity. See yourself relected" in a brand idenity: transfer of brand equity. On media content: media tailored to atract certain kinds of audience, media content put people in a buying mood , media tend to want people to be good consumers, media tend towards niche markets today. On media design: magazine covers homogeneous (staring to look very similar, less unique, newspaper ads at masthead, tv: Commercial breaks (afects how the story is told) and narraives clif-hangers. Recepiveness, do you really need to die your hair a shade darker, buy the newest phone: environmental impact. More spaces become more available for more ads.
