CMST 1A03 Lecture Notes - Lecture 18: Runaway Production, Amc Theatres, Offshoring

• School: McMaster University
• Department: Communication Studies
• Course: CMST 1A03
• Professor: Christine Quail

Document Summary

Difusion of innovaion (rogers 1995): how an innovaion gains acceptance and is adopted by society: innovators (person who goes to get the new technology right away , 2% are these) come up with new tech. Early adopters (consumer perspecive, are the irst person to sign up for netllix. Forward thinkers not afraid to take risks) Early majority (wait to see who has used it, then adopt to the new tech) Late majority (will wait longer and see review etc) Laggards (hard to accept the new tech, doesn"t really want to get the new phone sees not point in geing the new tech) normally older generaion. Efects of technology are a result of the technology itself, not the human decisions about technology. Focus is about technology not the efects of it. Iphone 6 is helping us all be able to have a beter set of photos and videos and be able to share it beter more technological literate society (argument perspecive)