CMST 1A03 Lecture 9: Communications Model
6 Feb 2017
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Who says -> what -> to whom -> in what channel -> with what effect. Mcdonalds says i"m loving it" to the customers in a visual image to make us buy their food. Lasswell: critiques: assumes no interaction/feedback, assumes total conductance" (no miscommunication, no understanding of larger social contexts of communication. Shannon & weaver"s mathematical model of communication: encoder (source) formulates, words (message), which goes through a, channel (medium, receiver decodes (interprets); may give feedback to encoder (like a read reciept") Semantic noise: interference caused by language and interpretation. Shannon & weaver: strengths: sender becomes a receiver by interacting/feedback, receiver becomes sender by interacting/feedback. Tuesday, september 13, 2016: accounts for noise - interference with intended message. Shannon and weaver: critiques: simplicity of model - not good for social science, humanities, does not consider the social context of communication (social arables language, culture, individual traits in uence the way communication takes place)
