CMST 1A03 Lecture Notes - Lecture 3: Cultural Studies, Frankfurt School, Feminist Media Studies

• School: McMaster University
• Department: Communication Studies
• Course: CMST 1A03
• Professor: Christine Quail

Document Summary

Academic approaches to the audience: effects research, uses and grati cation research, marxist analysis and the frankfurt school, british cultural studies, feminist research, reception analysis. Thursday, october 20, 2016: effects research, underlying assumption: media have an effect on how individual think, feel, and act, media injects ideas directly into individuals, have clear impact, effect. Agenda setting: media don"t tell us what to think; they tell us what to think about , frequency of repetition, prominence, trump stories - different media outlets, same story and headlines. Thursday, october 20, 2016: reception analysis, looks at the meaning audiences make active interpretations, ties them to broader social settings, how broader discourses intersect and are lived in everyday life. Lookalike audience fb packages/sells data to companies who want to reach audience similar to current customers. Perspectives on technology: technological sublime the almost religious-like reverence paid to machines.