PSYC 213 Lecture : March 29th Lecture.docx
22 Apr 2012
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Document Summary
Both lower and higher level processes are not perfect - limited and full of illusions, heuristics and biases. Applied cognition: how we use cognitive processes in real life. Knowledge of basic cognitive processes informs us about the likely conditions leading to errors and how to correct them. E. g. designing optimal working conditions (break schedule), visual and haptic displays (interface usability) Basic research informs applied research which then feedback into basic. Designing new ways of representing scientific data - bar graphs are undesirable, people are more drawn to 3d images. Industry: large interest in installing navigation devices, integrated music devices, driver assistance devices, etc. Often all industry funded research will be ignored/not published if the results are negative - conflict of interest. Law: regulate the use of cell phone and navigation devices, at present hands-free devices are okay. Divided attention (doing more than one thing at once) Attention is a limited resource pool - performance cost.
