PSYC 211 Lecture Notes - Lecture 17: Marketing Buzz, Field Experiment, Serif
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(cid:862)if e(cid:448)e(cid:396)(cid:455)(cid:271)od(cid:455) else ju(cid:373)ped off a (cid:272)liff, (cid:449)ould (cid:455)ou do it to ? (cid:863) Young men started dressing the same way including copycat suicides inspired/influenced by having read the book. Da(cid:448)id philips e(cid:454)a(cid:373)i(cid:374)ed this idea (cid:449)ith (cid:862)a(cid:396)(cid:272)hi(cid:448)al (cid:396)esea(cid:396)(cid:272)h(cid:863) (research archives, using data that already exists, find ways to analyse it) ( records of suicide, death) - using existing datasets. Month of publicized suicide: higher rate ( 1 month after also), increase in suicide. Month before: nothing special, similar to normal rate. Effect happens even when correcting for the time of the year, day of the (cid:449)eek, et(cid:272) (cid:894)(cid:272)o(cid:373)pa(cid:396)e (cid:449)ithi(cid:374) (cid:862)mo(cid:374)da(cid:455)s(cid:863) (cid:862) ju(cid:374)es(cid:863)(cid:895) More publicity = more increase in suicide. Greatest increase in geographical areas w/ greatest publicity given. The more people heard about it, the more the suicide rate increased. Similar findings for single-vehicle accidents causing death (often masking a suicide) Increase in days following a highly publicized suicide.
