MRKT 453 Lecture 18: MRKT 453 002 lecture 18 march 31
26 May 2016
School
Department
Course
Professor
Document Summary
Have 1 or 2 descriptors for our target. Since we"re talking about students close to campus, then we include geographic; since we"re talking about enthusiasts then we"re talking aobut behavioural, but we don"t need to go too in depth into all the other segmentation categories. Figure out how many mcgill students are undergrad, live close to campus, are between u0 and u2, are myers-briggs extroverts, are sociable, and then figure out what that number is. it might be (ie) 10,000, and t to get 150 extra students per game is trying to convert 150/10000. Figure out what the max capacity is for the stadium (1,180). How to measure bums in seats from x to y have 2-3 measures. Total attendance over the season and average attendance per game. Also, roi is largely about sales and t we shouldn"t use roi. T we should instead look to (ie) percentage increases in headcount, etc. How to measure tradition have 1-3 measures.
