MGPO 440 Lecture Notes - Lecture 7: Reverse Innovation, Discovery Digital Networks, Greenwashing
23 Jan 2018
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: rational self interested person/ collection of people, legal entity (must comply to legal rules) in a legal structure. Why is there such apprehension abt corporation? power risky behaviour. Very difficult to change anything in this legal structure (benefit corporation: is a new class of corporation that. They are self-interest / profit making: which makes it seem they would be capable of doing anything in order to achieve that (not necessarily have social well-being as a goal) Required to: create material positive impact on soct & envr, consider the stakeholders when making decisions, to make available to the public a report assessing their evnr, social performance, Are there alternatives to corporations? guidelines by law = very powerful because they cannot really change their minds. Normal companies have legal obligation to maximse the profits of their shareholders. Not very: they will only do so if it is (cid:498)profit maximising(cid:499) Corporation with their goal being sincere (cid:498)well being of popn(cid:499)
