MGCR 472 Lecture Notes - Lecture 1: Southwest Airlines, Operations Management, Cross-Docking
15 Jul 2016
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Document Summary
Business strategy: serve price and convenience sensitive travellers. Operational capabilities: low cost, short-haul, high frequent, non-stop flights. Operational structure: point-to-point short-time flights, no meal, no seat assignment, automatic ticketing, standardized fleet. Order winners: price, quality, convenient service, few delays. Walmart: gain competitive advantage by providing customers access to quality goods when and where needed at competitive prices. Key operational capabilities: low cost, low inventory, short flow time. Operations structure: fast transportation system, communication between retail stores, store location, cross docking reduces time of loading, saves space.
