MGCR 423 Lecture Notes - Lecture 10: Competitive Intelligence, Reverse Engineering, Pizza Hut
23 Jan 2018
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Bcomm grad mark beaudet (cid:894)b(cid:272)o(cid:373)(cid:373) "(cid:1012)(cid:1013)(cid:895: worked in marketing at p&g, then pizza hut, co-founder of paladin labs 1996, vp sales and marketing for 15 years. Interim ceo and president from aug 2011 to feb 2014. Paladin sold to endo health for . 6 billion in 2014: president from march 2014 june 2016, stepped down from his role in june, presently a director on multiple boards. Co(cid:373)i(cid:374)g up (cid:449)ith titles for ea(cid:272)h slide (cid:862)ke(cid:455) (cid:373)essage(cid:863) Start with the title, and then build your slide based on the title. Ideas in the titles was not meaningful because of the time constraint. Short on time (lose deadlines to meet milestones?) Having roles and responsibilities (2 sub groups) The group that went outside, you are missing out on certain things (off- site) Start presentation (cid:449)ith (cid:449)hat (cid:455)ou (cid:449)a(cid:374)t to talk a(cid:271)out (cid:894)(cid:862)this is (cid:449)hat i (cid:449)ill (cid:271)e talki(cid:374)g a(cid:271)out(cid:863)(cid:895) (cid:862)draft (cid:894)for dis(cid:272)ussio(cid:374) o(cid:374)l(cid:455)(cid:895) o(cid:374) the slides.
