HIST 340 Lecture Notes - Lecture 14: Farag Foda, Islamic Banking And Finance, Basij
Document Summary
The way in which islamism in the 80s and 90s came out to be a way out of the consumerism. In ta7: open door policy by sadat: switch to a mass consumer society in the late 70s, 80s, and. Coca cola is a central motif of the committee. The narrator in one of his interviews with the committee choses coca cola as a symbol of 20th century civilisation. Linking the glory of coca cola to the achievements of advertising. Linking this to the visual landscape of egypt. Drinking coca cola is no longer about thirst it is about drinking a particular product. (americanisation of egypt. ) Capturing a real change in mood in egypt in the period we"re moving into: fancy stores with designer clothes that most people can"t afford (eg: mcdonalds), western cinema . Sadat and mubarak period: the introduction of new cities.
