EDKP 405 Lecture Notes - Lecture 20: Tim Hortons, Empty Spaces, Sidney Crosby
7 Mar 2018
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Document Summary
*sport organizations wish to expand their operations into as many markets/countries as possible. So become exporters of sport culture & products to be consumed. Now many sports play exhibition games in other. Ex: nhl playing in china because promote games & can obtain investments for their sport. Ex: 2012 nfl game in london & nhl games being played in europe. Ex: nhl players = not participated in olympics because owner cannot make any money & risk player to injury but would let players play in china because would gain 27442$ investments. * currently = important time for globalization of sport. Ex: basketball player yao ming = created world wide interest in his sport. Good basketball player but nba brought mainly to get more money27442$ from broadcast in china. Ex: ichiro suzuki [mlb baseball] & hidetoshi nakata = have increased japanese interest in north. American sport so can get revenue from asia in sport market.
