CANS 406 Lecture 11: 11 - Guest lecturer
22 May 2018
School
Department
Course
Professor
February 13, 2018
Guest Lecturer
Apple case
Diagnosis
• Quality enhancement
• Ecosystem
• Complementary items
Guiding policy
Coherent action
• Timeline constraint (6 months to develop)
• Money constraint (did not have much resource)
• Design: must be user-friendly, "make it pretty"
iTunes/iPod launch: transformation of Apple
• Look at share prices
Organisational capabilities
• "Built to Last", Jim Collins (book)
• Companies have to be built to change
o If you can't change, can potentially die
• Kodak: nowhere near they were, before digitization
o Drive for progress doesn't wait for the external world to say "it's time to change"
• "Profit is like oxygen, food and water, and blood for the body; they are not the point of life, but
without them, there is no life." - Jim Collins and Jerry Porras
Good is the enemy of Great
o "Good to Great", Jim Collins
Hedgehog concept
o Based on Greek fable, fox and hedgehog
• Hedgehog: simple strategy
▪ When fox attacks, goes into a ball with spikes
o What can you best the best at?
o What you are deeply passionate about
o What drives your economic engine
o The intersection of the three is the "sweet spot"
find more resources at oneclass.com
find more resources at oneclass.com
