BUSA 100 Lecture Notes - Lecture 9: Netflix, Cholera, Life Insurance
Document Summary
Pattern of many important but stalled ideas: they attack problem that is big, but to most people invisible and making them work can be tedious. To create new norms, you have to understand existing norms and barriers to change. We want frictionless turnkey solutions to major difficulties of the worl uncontrolled variability. Human interaction is the key force in overcoming resistance and speeding change (interact on a personal level to gain trust) Something that seemed impractical and inefficient door to door sellers talked to people to advertise (cure for cholera disease) Simple awareness isn"t going to solve anything we need our sales force and our seven easy-to-remember messages person-by-person effort of changing norms. People tend to listen to friends talk to them, be nice, and people will listen to you! Why problems like homelessness may be easier to solve than to manage. Cost a lot of money to take care of murray and limit panhandling.
