SOCI-100 Lecture Notes - Lecture 16: Content Analysis, Multiple Choice, Artificiality
12 Apr 2018
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5 sociological research methods: experiments carefully controlled environment. Two groups (test group, control group = look for things that are different). Dependent (see the change in) and independent (controlling) variables. Deductive, theory driven concluding with generalizations based on research finding. Cons: artificiality, set-up/investment: surveys gathering opinions (usually electronic or paper, can be spoken) forced answers (multiple choice). Representative or randomized samples, inductive or deductive (sort of, based on opinions and not facts). Cons: anonymous, people might not tell the truth or might act different than normal. Interviews verbal q&a, standardized or unstandardized questions (scientific/unscientific), Qualitative (wordy), inductive or deductive (sort of opinion not fact). Cons: higher likelihood of biasing results, not generalizable, lying: secondary data analysis e(cid:454)a(cid:373)i(cid:374)i(cid:374)g so(cid:373)eo(cid:374)e else"s data usuall(cid:455) for a differe(cid:374)t purpose, Statistics canada, content analysis, qualitative (wordy) or quantitative (numbery). Cons: struggle to find usable material, accuracy of secondary material: ethnography/observation fieldwork, non-controlled environment, systematic vs. participant observation, qualitative (wordy), inductive (mostly) or deductive.
