ECON-101 Lecture Notes - Lecture 14: Taipei Metro, Graph Labeling, Marginal Revenue
Document Summary
Examine how compeiive irms decide how much output to produce. Examine how compeiive irms decide when to shut down producion temporarily. Examine how compeiive irms decide whether to exit or enter a market. See how irm behaviour determines a market"s short-run and long-run supply curves. Compeiive market (perfect compeiion): a market in which there are many buyers and many sellers so that each has a negligible impact on the market price. Relaionship between price, average revenue, marginal revenue and demand curve: Price = ar = mr = demand curve. Average revenue: total revenue divided by quanity sold. Marginal revenue: the change in total revenue from addiional revenue sold. = p x q atc x q. By producing (q) where marginal revenue = marginal cost (mr =mc) When mr>mc, the irm should expand producion. When mc>mr, the irm should reduce or cut down producion. Proit will be maximized when mr=mc (rule for proit maximizaion)