FAS 351 Lecture Notes - Lecture 12: Aisle, Golden Arches, The Body Shop
Document Summary
That distinctive voice coupled with the power of technology. Shazam allowed customer to connect directly to the store"s website. Identifies the products or services offered by a seller and differentials those products ad service from those offered by competitors. Brand energy creates value through meaningful experiences (mec) Attitude branding may not connect with the product or retailer (dove: real. Brand equity is the value of that brand to retailers (and to the customers) Higher prices often leading to higher gross margin. Facilitates entry into new markets e. g. gap gapkids. Reduces time and effort searching for information about. Create high level of brand awareness: aided recall vs. top-of-mind awareness. Develop favourable associations: brand associations and brand image. Most successful brands are able to make emotional connections with customers. Specific benefit: 7-eleven (convenience, harry rosen (service) Lifestyle or activity: the body shop, sportchek. Associations might not be compatible with extension. E-mail: short code (text, qr code and microsoft tag, showrooming.
