FAS 351 Lecture Notes - Lecture 8: Joe Fresh, Weighted Arithmetic Mean, Denim
Document Summary
Began as a concession within le chateau. 6 distinct banners catering to different target markets. It is a process by which a retailer attempts to offer the. What is (cid:494)merchandise management(cid:495): right quantity of the , right merchandise in the , right place at the , --- while meeting the company(cid:495)s financial goals, right time. Category management is the process of managing a retail business with the objective of maximizing the sales and profits of a category. Objective is to maximize the sales and profits of the entire category, not just a particular brand. One person managing the entire category and responsible for its success or failure. Selected vendor responsible for managing assortment of merchandise in a category. Vendors frequently have more information and analytical skills about the category in which they compete than retailers. Problems: vendor category captain may have different goals than retailer, price fixing and blocking access of other brands.
