BUS 300 Lecture Notes - Lecture 7: Semi-Structured Interview, Advantageous, Hermeneutics
Document Summary
Research that addresses business objectives through techniques that allow the researcher to provide elaborate interpretations of phenomena without depending on numerical measurement: its focus is on discovering true inner meanings and new insights. Researcher must extract meaning from unstructured responses such as text from a recorded interview or a collage representing the meaning of some experience. It is difficult to develop specific and actionable decision statements or research objectives. The research objective is to develop a detailed and in-depth understanding of some phenomena. The research objective is to learn how a phenomenon occurs in its natural setting or to learn how to express some concept in colloquial terms. The behaviour the researcher is studying is particularly context-dependent. A fresh approach to studying the problem is needed. Descriptive and conclusive: addresses research objectives through empirical assessments that involve numerical measurement and statistical analysis.
