BUS 300 Lecture Notes - Lecture 3: Customer Satisfaction, Social Capital
Document Summary
Attribution theory is one framework that helps explain the world. A formal, logical explanation of some events that includes predictions or how things relate to one another. Concept: a generalized idea about a class of objects, attributes, occurrences or process that has been given a name, examples, leadership, morale, gross domestic product, assets, customer satisfaction, market share. Researchers have developed theories about the links and structures of social networks, complete with constructs and propositions about how linkages are formed and the social capital they yield. Organization of concepts in sequence from the most concrete and individual to the most general. The level of knowledge expressing a concept that exists only as an idea or a quality apart from an object. The level of knowledge that is verifiable by experience or observation. A concept that is not directly observable or measurable, but can be estimated through proxy measures.
