BUS 300 Lecture Notes - Lecture 1: Distilled Beverage, Espn Bottomline, Cognitive Dissonance
Document Summary
The application of the scientific method in searching for the truth about business phenomena. Process includes: idea and theory development, problem definition, searching for and collecting information, analyzing data, communicating the findings and their implications. Suggests business research information is: not intuitive or haphazardly gathered, accurate and objective, relevant to all aspects of the business, limited by one"s definition of business. Not-for-profit organizations and governmental agencies can use research in much the same was as managers in for-profit organizations. The way researchers go about using knowledge and evidence to reach objective conclusions about the real world. The analysis and interpretation of empirical evidence (facts from observation or experimentation) to confirm or disprove prior conceptions. There are only a few business orientations: product- oriented, production- oriented, marketing- oriented. Evaluation research: the formal, objective measurement and appraisal of the extent a given activity, project, or program has achieved its objectives.
