HOSF1095 Lecture : What does a great pitch look like

• School: George Brown College
• Department: Hospitality
• Course: HOSF1095
• Professor: Adam Fikis

Document Summary

Summary sentence: the whole idea in one sentence. The customer (to whom is my product/service directed?) The problem (traditionally, what has been missing in society, due to an absence of the product/service which i will provide?) The pain (how does the consumer/society suffer, as a result of this absence?) The solution (how will my product/service alleviate this pain?) The benefits (why is my product/service better than anything that has come before?) The team (of whom does my company/group/team consist?) The money/what i require (what do i need from you, the person to whom i am pitching?)