COMM 315 Lecture Notes - Lecture 6: Organizational Learning

• School: Concordia University
• Department: Commerce
• Course: COMM 315
• Professor: Vladimir Titorenko

Document Summary

International strategy: stable, predictable, less complex, globalization is reducing the number of domestic-only markets global. Increase market size: the domestic market may lack the size to support efficient scale manufacturing facilities (larger international markets can offer higher returns). Economies of scale and learning: expanding the size and scope of markets helps achieve economies of scale in manufacturing, as well as marketing, Domestic resources and capabilities are the building blocks for international capabilities and core competencies. Germany - the excellent technical training system fosters a strong emphasis on continuous product and process improvements facilitate the cross-functional management of complex assembly operations. Italy - the national pride of the country"s designers spawns strong industries in shoes, sports cars, fashion apparel, and furniture software producers accelerates development in these industries. It involves low expenses to establish operations in a host country. It involves high transportation costs and often involves contractual agreements. There is low control over marketing and distribution.