COMM 299 Lecture 5: LESSON 5
11 Feb 2017
School
Department
Course
Professor
Document Summary
Product is defined as anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a need or a want: can be tangible and intangible. Intangibility: cannot see, touch smell: perishability: cannot be stores for future use, variability: quality varies depending on who is issuing the service. Inseparability: the service cannot be separated from the provider or client. Core product: basic benefit or key feature of a product. Branding yourself: used to make sure that your product stands out, brand: a name, term, symbol, logo, design, packaging that identifies a product, every detail counts. Pu(cid:396)e elli(cid:374)g app(cid:396)oa(cid:272)h: age(cid:374)ts p(cid:396)ese(cid:374)t thei(cid:396) (cid:272)lie(cid:374)t"s (cid:395)ualifi(cid:272)atio(cid:374)s to pote(cid:374)tial (cid:271)uye(cid:396)s. Product improvement approach: agent works with the client to modify certain characteristics that will increase market value (a mentor, personal coach etc. )
