MARK 305 Lecture Notes - Lecture 13: Visual Arts By Indigenous Peoples Of The Americas, Ozzy Osbourne, Scottish People
27 Jan 2017
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Subculture: group whos memebrs hsare believes and common exp that set them apart from others. Microculture: based on a lifestyle or aesthetic preference. More likely to have things in common with people our own age. Opportunities for marketers market coffee toward older ppl. Age cohort: group of consumers of the same or approciximate age who have undergone similar experiences. Marketers target products/services to a specific age cohort. War baby generation: during world war ii. Multigenerational marketing strategy: use imagery that appeals to consumers from more than one generation. Some use the above, some prefer to target specifics. Ozzy osbourne and justin bieber in the same commercial. Tweens: 10-14 years old, often tagged onto discussions of gen y market. Non traditional fam, single parent, working mothers. Hold relatively onto traditional values fitting in, not rebelling teamwork, collab sports, community service, learning. How gen y uses technology thumb culture comm by online and phone texting.
