MARK 201 Lecture Notes - Lecture 9: Writing Implement, European Route E47, Brand Valuation
15 Oct 2018
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Choose the one alternative that best completes the statement or answers the question: we define a ________ as anything that can be offered to a market for attention, acquisition, use, or. 1) consumption and that might satisfy a want or need: private brand, service encounter, service, service variability, product, ________ are a form of product that consists of activities, benefits, or satisfactions offered for sale. 2) that are essentially intangible and do not result in the ownership of anything: supplements, consumer products, services, brands, line extensions, a product is a key element in the ________. At one extreme, it may consist of pure tangible goods. 3) or at the other extreme, pure services: market offering, co- branding, brand extension, value chain, brand equity, to differentiate themselves, many companies are going beyond products and services, they are. 4) developing and delivering customer ________: product lines, events, brands, quality, experiences, product planners need to consider products and services on three levels.
