PSYC 2301 Lecture Notes - Lecture 12: Ovarian Cancer, Chronic Condition, Social Marketing

• School: Carleton University
• Department: Psychology
• Course: PSYC 2301
• Professor: Tarry Ahuja

Document Summary

Psyc 2301 chapter 15: challenges for the future. *all content belongs to tarry ahuja & where cited in lecture slides* Select improvement of certain poor health habits: smoking, high cholesterol foods, high-fat foods, exercise. Other health habits on rise: diabetes, obesity, cancer. Social marketing: the application of marketing technologies developed in the commercial sector to the solution of social problems where the bottom line is behavioural change . Factors to consider: technology, commercial drive, social views, behaviour. Focus on elderly: canada"s elderly pop. growing, change in health behaviours / habits; qol. Focus on ses: strong risk factor for both early & chronic disease, education / income / social status, risk factors smoking, alcohol, lipids, lower self-esteem / efficacy, aboriginal population. Early identification = important; role for health psychologists. May allow for behavioural / lifestyle modification. Continuation of prevention initiatives; window of vulnerability. Gender specific disorders breast, ovarian cancer. Women: longer life span (declining), lower qol.