LAWS 3501 Lecture Notes - Lecture 7: Personality Rights, Chrysler Canada
Document Summary
Personality rights i n canada and ontario"s developing privac y tort. Link in consumer"s mind between celebrity & product he/she endorses: persuasive influence on consumers that links between celebrity (or celebrity item) with consumer product/service may engender. Infringement of person"s right to be let alone. Taking of person"s right to choose what is done with his/her persona. That is what they would for damages: copyright, trademark. Personality rights: provincial statutes: bc, mb, nfld, generally speaking, they all said some variants that everyone has a persona protected. In each of these acts, there was an established new tort that protected personality rights at law, it cannot be misappropriated without consent, it can be appropriated using certain things. Quebec, since that time there are people that are kind of trying to test the waters a bit and use photography that was taken out in society. Ontario"s privacy tort: a new provinci al landscape.
