COMS 1000 Lecture Notes - Lecture 3: Media Literacy, Semiotics, Mediasmarts
10 Dec 2016
School
Department
Course
Professor
Document Summary
Functional literacy: to read and write a basic, functional level (military origins). New (multi)media texts - and more of them than ever before. New stuff : new forms, social practices, skills. Media literacy is the knowledge and skills necessary to understand and use the codes and conventions of a wide variety of media forms and genres appropriately, effectively and ethically. The process of understanding and using the mass media in an assertive and non- passive way. This includes an informed and critical understanding of the nature of the media, the techniques used by them and the impact of these techniques. Media messages are constructed using a creative language with its own rules. Different people experience the same media message differently. Media are primarily businesses driven by a pro t motive. Media have embedded values and points of view. Friday, september 23, 2016: all media messages are constructed.
