COMM 1101 Lecture Notes - Lecture 1: Consumerism, Sexual Objectification, Conspicuous Consumption
9 Dec 2015
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Before shopping people were expected to get things themselves (hunt and gather) Depended on people travelling through their town trading goods. If they couldn"t get themselves they went without. Most inventory was passed down generation to generation, not a lot was new. Shopping was less important before, stores didn"t have posted hours. Transition from a society of producers to a society of consumers . Advertising attend to, to observe or notice. Comes from abbreviation of animadvert, to turn the mind or attention to, pay attention or. One dimension of marketing (4 ps of marketing: product, price, promotion, place) Part of larger category of promotional communication . Ads are the most common media messages we encounter, and they embody/exploit cultural assumptions (some benign, others harmful) Society determines stereotypes but marketing normalizes it. Women are often used as props gives the idea that women are objects. Dallas smythe, on the audience commodity and its work .
