COMM 1101 Lecture Notes - Lecture 1: Transmedia Storytelling, Cultural Imperialism, Mass Customization

• School: Carleton University
• Department: Communication Studies
• Course: COMM 1101
• Professor: Benjamin Woo

Document Summary

Quiz: according to paxson, disaggregation occurs when the number of media channels and competition increases, the one laptop per child initiative was intended to address the digital divide, mat honan liked everything on his facebook feed. He viewed radical extremes of political content and divergence between desktop and mobile but didn"t complain about poorly targeted advertisements. Tuesday dec. 9 at 11:30-2:30pm at 103 steacie building (next to river building) More channels, more messages, ultimately more choices for consumers. More bandwidth from digital transmission (tv and satellite radio) Print-on-demand, e-books, warehousing and inventory control (print) Theoretically unlimited number of channels on the web and cheap storage (etewaf) Mass customization (content and physical goods) xm radio. Technological: more content on fewer devices (mobile phones can do a lot of things on one device) Global: increased flows around the world make for hybridized cultural products (cf. globalization)