BUSI 4205 Lecture Notes - Factor Analysis, Focus Group
22 Dec 2012
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Complexities that can arise would be: misinterpretation, wine made in sicily it evokes the sicilian landscape . when its made by sicilians they think of the mob the people. Factor analysis: u ask a agroup of people a series of questions from there u run a data analysis. psychographic are more for consumer behavior. Model baseds analysis: independent nd dependent variables (would u recommend it to ur friend) transfer quanititative research to categories . so they can draw a conclusion. Qualitative research: its good to conduct that first to give u an idea on what to look for when u conduct quantitative research. What if u have two subgroups in a focus group: u can identify the two differences. Smes can leverage the knowledge provided by trade comissioners, industry. See it more as an assurance policy not money u just waste on marketing research. Advantages of online panel: can be cost saving.
