BUSI 4205 Lecture Notes - Doha Development Round, Kazakhstan, Market Segmentation

• School: Carleton University
• Department: Business
• Course: BUSI 4205
• Professor: Jason Baillargeon

Document Summary

Exam/midterm questins wont be based on definitions/terms but more so in concept applications or study cases. Ab proposal is due on class 4, can send list of articles and have it pre approved by the prof. comprehensive: pick a product, choose a target market, so a market doesn"t have to be necessarily one country. 40% of your grade, proposal due on class 4 (4%) 22% for paper 14% presentation to work with a specific company, with an actual real product! Choose your comp project first, and then your annoted bibliography. Ab: distribution strategies in japan , focusing on distribution channels in japan. Target market segmentation focused: psychographic and has applications to international marketing