BUSI 2208 Lecture 7: BUSI 2208 PROJECT
2 Sep 2018
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Document Summary
Elon musk was one of the first investors in this project in which he believed has a great amount of potential and saw it as the future. Solarcity is a solar energy company that creates solar panels, solar roofs and powerwalls that generate electricity when the power goes out. Solarcity is the largest provider of solar power in the. Differentiation is a business strategy that was used in solar city"s marketing plan. Their approach is to install solar systems to the highest engineering standards while still making it consumer friendly. They"ve revolutionized the way energy is delivered by giving customers a cleaner, more affordable alternative to their monthly utility bill. When working with other commercial industries they provide discounts to retailers where as other companies choose not to do. Another differentiation strategy they use is the no charge for installation system and every product comes with a 25 year warranty.
