BUSI 2208 Lecture Notes - Lecture 10: Business Analysis, Virtual Reality
Document Summary
Chap ter 10 - develop ing new p roducts. Ne wne s s compa re d with e xis ting products. Ne wne s s in le ga l te rms. Ne wne s s from the company"s vie w. Ne wne s s from consumer"s vie w. Incre a s e re ve nue a nd profits. Re pla ce obs ole te ite ms. Me e t e ve r cha nging ne w cus tome r wa nts a nd ne e ds. Do not me e t cus tome r ne e ds a nd e xpe cta tions. One s tudy e s tima te d tha t a s 80% of ne w cons ume r products fa ile d. Only a bout 40% of ne w cons ume r products a re a round 5 ye a rs a fte r introduction. ** looks like the s ymme try gra ph*: innova tors.
