BUSI 2204 Lecture Notes - Lecture 18: Crowdsourcing, Social Network, Sentiment Analysis
14 Dec 2017
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Document Summary
Collections of online communication tools that facilitate conversations online; when used by marketers, social media tools encourage consumer empowerment. The use of consumers to develop and market products. Some practical ideas that marketing managers should consider when setting social media objectives include: Some social media metrics to consider include the following: buzz: volume of consumer-related buzz for a brand based on posts and impression, by social channel, by stage in the purchase channel, by season, and by time of day. Interest: number of likes, fans, followers, and friends; growth rates; rate of virality or pass-along; and change in pass-along over time. 2: participation: number of comments, ratings, social bookmarks, subscriptions, etc, search engine ranks and results: increases and decreases on searches and.
