BUSI 2101 Lecture Notes - Lecture 2: Stereotype, Physical Attractiveness
6 Apr 2015
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Quiz (10 questions on chapter 1 and 2) Perception process by which inds organize and interpret their impressions to give meaning to their environment: evidence-based research research conducted, evidence found. Why is it important: bc behaviour is based on perception of what reality is, not reality itself, the world as it is perceived is the world that is behaviourally important. Factors influencing perception: p. 38 textbook: the perceiver attitudes, motives, interests, experience, expectations, the target novelty, motion, sounds, size, background, proximity, the situation time, work setting, social setting.
