BUSI 1800 Lecture Notes - Lecture 19: Canada Labour Code, Corporate Social Responsibility, Brand Equity
Document Summary
Ch 15: marketing mix: product, price, place, promotion. Concept of total product offer and functions of packaging. Contrast brand, brand name and trademark: concepts of brand equity and brand loyalty. Concept of marketing channels and the value of marketing intermediaries. Marketing definition: marketing concept, applied to for-profit & non-profit organizations. Market segmentation: relationship marketing, consumer behaviour. Importance of the role of accounting and financial information. Accounting profession: ca, cma, cga (old) cpa (new: managerial accounting, financial accounting, compliance, tax accounting, governmental and not-for-profit accounting. Steps in the accounting cycle: accounting vs bookkeeping. 3 major financial statements: balance sheets, income statements role of accounting rules and principles, amortization, lifo and fifo. Major piece of labour legislation, the canada labour code. Negotiating tactics used by unions and management in conflicts. Role of labour unions in the future. Employee-management issues: executive compensation, child care, elder care. Explain why legality is only one step in behaving ethically.
