TOUR 2P31 Lecture Notes - Lecture 4: Unit Testing, Academic Integrity, Consumer Behaviour
17 Oct 2018
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Document Summary
Social representation of tourism: how community sees tourism, shared, publicly communicated, everyday belief systems about large-scale topics, more than attitudes and values, one group in a community might see tourism differently from another group in the same community. Unit test is open on thursday october 4, 2018, afternoon, for 2 weeks only. Italy: brazil, what is the benefits/danger of relying on stereotypes, danger: a french fashion designer has apologised for saying that chinese holidaymakers will not be welcome at a luxury hotel he plans to open in paris (oct. Changing social roles of tourists: social roles of tourists changes over time in the same destination, cohen, v. smith. In tourism: consumer behaviour, market segmentation, product creation and positioning, promotion, management of tourists. Marketing applications: not designed for marketing purpose, they have a potential role to play in tourism marketing, product development, price, promotion.
