TOUR 2P31 Lecture Notes - Lecture 10: Gentse Feesten, Creative Cities Network, Uluru
30 Mar 2018
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Document Summary
Creative tourism: destinations are replacing or supplementing culture-led development strategies with creative development, culture alone is not enough to create a distinction between destinations, need for innovation, and attract creative people. *shift from tangible to intangible tourism resources diagram on sakai. Unesco creative cities network: cities work together to develop creative industries and designed, literature, cinema, music, crafts and folk arts, design, media arts, gastronomy. *vicious circle of tourism development in heritage destinations diagram on sakai. Marketing process: analyzing marketing opportunities, selecting target markets strategy, developing the marketing mix, managing the marketing effort. *marketing mix (the 4 ps) diagram on sakai. Sponsorship marketing: 1960s-1970s, sponsorship part of donations budget, 1980s-1990s, sponsorship is the cost of entry and part of the marketing strategy. De-marketing: practice of discouraging visitors, over 150 000 climb uluru (ayer"s rock) each year, sacred site for australian indigenous population, park managers de-marketing the site as a climbing destination.
