TOUR 2P31 Lecture Notes - Lecture 3: Destination Canada, Psychographic, Thematic Relation
15 Mar 2018
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Document Summary
Destination canada explorer quotient: market segmentation tool used based on psychographics. Information on: characteristics, most likely to be seen at, travel values: Destination canada tourism profiles: authentic explorer, cultural explorer, cultural buff, personal history explorer, free spirit, gentle explorer, no hassle traveler, rejuvenator, virtual traveler, often stay at home. Destination canada eq= explorer quotient: focuses on psychographics which goes beyond demographics and looks at people"s social values and views of the world, ctc"s desirable eq targets include, free spirits, cultural explorers, authentic experiences. Comparison of eq traveler"s types most likely to be seen at: Authentic experiencer: nature reserves, world heritage sites, museums, hiking trails. Free spirit: luxury hotel, tourism hot spot, top restaurant, night club, group tour. The hunt: treasure hunts completed with an app, examples include, the british museum, covent garden, city hunts, the louvre, eiffel tower. Public sector & ngos: tourism and heritage agencies.
