TOUR 1P91 Lecture Notes - Lecture 9: Gross National Happiness, Radio-Frequency Identification, Queue Management System
23 Jan 2018
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Document Summary
Physical : # of visitors attraction is able to accommodate. Ecological: # of visitors before damage done to ecological resources. Social: # of visitors before tolerance of host community is passed. Psychological/perceptual: # of visitors before visitor experience declines for majority. Economic: # of visitors before other desirable economic activities squeezed out. Service quality - customer service and satisfaction. Servqual - measures gaps between service provided and customer expectations. International organisation of standards quality management systems. Managing flows of visitors and offering different routes restricting/forbidding access. Gross national happiness index (balance of spiritual and material) Restrictive low volume high value approach to tourism. All tourist must travel on a pre-planned, prepaid guided package tour or custom designed travel program . Visitor badges: barcodes or radio frequency identification determines access. An experience occurs when a company intentionally uses services as the stage, and goods as props, to engage individual customers in a way that creates a memorable event .
