PSYC 4P71 Lecture Notes - Lecture 8: Automaticity, Laundry Detergent, Symbolic Racism
16 Mar 2019
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The same may happen when perceiving people, unconscious processes lead to the perception: murphy and zajonc (1993) Subliminal face primes (pos/neg) smiley face/ frowny face paired with non- subliminal chinese ideographs influences the liking of ideographs. Inability to consciously recognize that mental activity is taking place: ex. when looking at the sky, we do not know how the brain perceives the sky as blue, how the eyes take in information, etc. So you may act in a way that is neg toward another group, such as uneasy around people of a group, but you are not aware of how you got to feeling like this. "tide" down tide is associate with waves from moon and ocean but also a laundry detergent brand: they were not aware of why they wrote down "tide" Psyc 4p71: explicit and implicit prejudice: field was asking which your true prejudice/ attitude is but we have moved away from.
