ENTR 3P99 Lecture : Lecture #1

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The relevance of research and statistics to management and business. Statistics and research methods can help to reduce uncertainty and lead to more effective planning and decision making in the business and management fields. *mktg sales amount of a new product. *quality management 1. do not sell a well-functioning product. Systematic, careful inquiry or examination to discover new information or relationships and to expand/verify existing knowledge for some specified purpose. Negative: the more satisfaction, the less likely you are to be motivated to improve the company. Positive: the more satisfaction, the more you want to sustain that satisfaction and help the company positively. *effect of group size on group performance, =inverted u-shaped relationship. Basic research enhance understandings of problems or develop theories.

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