CHYS 1F90 Lecture Notes - Lecture 9: Marketization, Medicalization, Cosmogirl
28 Mar 2016
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Retail therapy: global capitalism, class, and consumer culture. Chasm between owners and workers (in the factories: rich vs. poor. Seen as the best" system for right now. Critique of capitalism (karl marx: marxist critique: Workers of the world, unite! marx, 1848. Global capitalism (globalization: everything is a market: Turning things into commodities (something for sale; has a price) Constant creation of new markets (knowing who needs what they are selling) If you can make people believe the things listed above are true, you can sell your product (crucial to selling) Essence of capitalism: creation of lack: social term, the feeling of something crucial missing from your life. Stage of life that requires unique toys, products, foods, etc. Good parents buy things for their kids! Edutainment education & entertainment; inform you and entertain you. Taps into discourses of innocence, tabula rasa, knowing child. Baby einstein controversy (2006: american academy of pediatrics recommended no screen media for children under 2.
