MKTG1204 Lecture Notes - Lecture 13: Shampoo, Kitchen Stove, Conflict Resolution
Document Summary
Review and exam overview: two-hour examination worth a total of 50% of overall grade, closed book, two sections, section a: Contributes to a total of 15 marks. Coverage: all chapters but focus on ch. Similar to individual quiz questions: section b: Contributes to a total of 35 marks. Read the news, for example: toyota ignition switch scandal, vw. Changing a packaging colour to red because in. China, this symbolises luck, fortune etc. (be specific and explanatory don"t assume the reader has background knowledge) E. g. endorsing kendall jenner because the target market are young teenage girls who look up to super/fashion models like kendall. Notes on final exam: make sure your handwriting is readable. If the handwriting cannot be read, most likely you will not get any point: for section b, you are free to start answering from any question (1 or 2 or 3). Australian people assume the lucky number is 7.
