BMO 2201 Lecture Notes - Lecture 15: Customer Success, Supply Chain, Pillarisation
24 Dec 2018
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Document Summary
Each store requires different quantities of specific product to maintain in-stock performance with minimum inventory. Developing a customer accommodation strategy: basic principle of supply chain logistics is that customers should be segmented based on their service needs, supply chain must adapt to serve those segments, companies need. A framework for choosing the appropriate customer specific strategies. Customer relationship management has grown rapidly in recent years: customer relationship management (crm) is a process for improving the overall performance of a business by better understanding and anticipating the wants and needs of customers. Higher convenience is offered by making the product available in more number of places. As an example some household furniture manufacturers offer their products through department store, mass merchandisers and other independent department stores whereas ethan. Allen offers its products only at its own retail stores: lot size refers to the number of units that can be purchased in each transaction.
